What does Brand serve?

Brand specialises in gourmet burgers made with Icelandic beef, alongside craft beers, sides, and a few non-burger options. The beef is high quality and the toppings are creative.

How much does a burger cost?

Burgers range from ISK 2,800-4,200 (approximately €19-29) including the patty and toppings. Add fries and a drink and you are looking at ISK 4,500-6,000 for a full meal.

Do I need a reservation?

No. Brand is walk-in friendly and turns tables quickly. There may be a short wait during peak hours on weekends.

At Laugavegur 21, right on Reykjavik's main street. Hard to miss.

Is Icelandic beef good for burgers?

Excellent. Icelandic beef is from a heritage breed with a distinctive, rich flavour. It makes for a burger that tastes noticeably different from — and better than — your standard fast food patty.

Does Brand have craft beer?

Yes. A selection of Icelandic craft beers on tap pairs well with the burgers. The staff can recommend pairings.

BurgersCasual Dining

Brand

Name: Brand
Address: Laugavegur 21, 101 Reykjavik, IS
Telephone: +354 519 7795
Price range: $$
Rating: 4.4

4.4(987 reviews)$$$$Mid-rangeReykjavik, Iceland

Reykjavik's best gourmet burgers — quality Icelandic beef, creative toppings, and craft beer on Laugavegur. The burger you eat when you need a break from fish.

After three days of fish, lamb, and tasting menus, there comes a moment when you want a burger. When that moment arrives, Brand is where you go. Located on Laugavegur, it serves gourmet burgers made with Icelandic beef that remind you just how good a simple burger can be when the ingredients are taken seriously.

The Burgers

The patties are made from Icelandic beef — a heritage breed with a distinctive, rich flavour that you notice immediately. The menu offers a range of options from classic to creative, with toppings that go beyond the standard lettuce and tomato. The brioche buns are fresh, the proportions are right, and the whole thing holds together in a way that suggests a kitchen that has thought carefully about burger construction.

Fries are crisp and well-seasoned. The craft beer selection — with several Icelandic breweries represented — pairs naturally with everything on the menu.

The Setting

Casual and unpretentious. Brand does not try to be anything other than a very good burger joint on the main street. The interior is modern and comfortable, the service is quick, and the atmosphere is relaxed. It is the kind of place where you walk in, eat a great burger, and leave happy.

Practical Tips

Walk in — no reservation needed. Peak hours see a short wait but turnover is fast. The lunch crowd thins by 14:00. If you are burger-curious but still want to eat Icelandic, this is the best compromise between comfort food and local ingredients.

Frequently Asked Questions

What does Brand serve?: Brand specialises in gourmet burgers made with Icelandic beef, alongside craft beers, sides, and a few non-burger options. The beef is high quality and the toppings are creative.
How much does a burger cost?: Burgers range from ISK 2,800-4,200 (approximately €19-29) including the patty and toppings. Add fries and a drink and you are looking at ISK 4,500-6,000 for a full meal.
Do I need a reservation?: No. Brand is walk-in friendly and turns tables quickly. There may be a short wait during peak hours on weekends.
Where is Brand?: At Laugavegur 21, right on Reykjavik's main street. Hard to miss.
Is Icelandic beef good for burgers?: Excellent. Icelandic beef is from a heritage breed with a distinctive, rich flavour. It makes for a burger that tastes noticeably different from — and better than — your standard fast food patty.
Does Brand have craft beer?: Yes. A selection of Icelandic craft beers on tap pairs well with the burgers. The staff can recommend pairings.