Hlolli is Iceland's original sub sandwich shop, operating since 1986. Custom submarine sandwiches with your choice of fillings, sauces, and toppings.

How much does a sub cost?

Subs range from ISK 1,500-2,500 (approximately €10-17). Among the cheapest meals in central Reykjavik.

Yes — until 04:00 on Friday and Saturday nights, making it a popular post-bar stop.

At Ingolfsstraeti 3a, just off Laugavegur in the centre.

How does ordering work?

Choose your bread, protein, and toppings. The sandwich is made to order in front of you.

Is Hlolli an Icelandic institution?

Yes. Hlolli has been feeding Icelanders since 1986 and holds a special place in Reykjavik food culture, particularly as a late-night staple.

SandwichesStreet Food

Hlolli

Name: Hlolli
Address: Ingolfsstraeti 3a, 101 Reykjavik, IS
Telephone: +354 511 3800
Price range: $
Rating: 4.2

4.2(1234 reviews)$$$$Budget-friendlyReykjavik, Iceland

Iceland's original sub sandwich — Hlolli has been making custom submarine sandwiches in Reykjavik since 1986, and it is still the go-to for a fast, filling, affordable meal.

Before Subway arrived in Iceland, there was Hlolli. Since 1986, this tiny sandwich shop on Ingolfsstraeti has been making custom submarine sandwiches for hungry Reykjavikers, and it remains a beloved institution — particularly at 3am on a Saturday morning, when it serves as the city's unofficial post-bar refuelling station.

The Subs

The format is familiar: choose your bread, your protein, your toppings, and your sauce. What sets Hlolli apart is the quality of the ingredients and the generosity of the portions. The bread is fresh, the fillings are piled high, and the whole thing is assembled with the speed and efficiency that comes from decades of practice.

Why It Matters

Hlolli is not a gourmet experience. It is something better: a genuinely affordable, filling, and satisfying meal in one of the most expensive cities in the world. On Friday and Saturday nights, when it stays open until 04:00, the queue of late-night revellers stretching out the door is as much a Reykjavik tradition as the northern lights.

Practical Tips

Walk in, order, eat. Cash and cards accepted. If you are out on a Reykjavik weekend night, end it at Hlolli.

Frequently Asked Questions

What is Hlolli?: Hlolli is Iceland's original sub sandwich shop, operating since 1986. Custom submarine sandwiches with your choice of fillings, sauces, and toppings.
How much does a sub cost?: Subs range from ISK 1,500-2,500 (approximately €10-17). Among the cheapest meals in central Reykjavik.
Is Hlolli open late?: Yes — until 04:00 on Friday and Saturday nights, making it a popular post-bar stop.
Where is Hlolli?: At Ingolfsstraeti 3a, just off Laugavegur in the centre.
How does ordering work?: Choose your bread, protein, and toppings. The sandwich is made to order in front of you.
Is Hlolli an Icelandic institution?: Yes. Hlolli has been feeding Icelanders since 1986 and holds a special place in Reykjavik food culture, particularly as a late-night staple.